The book: Mobilising for Impact

The Sheila McKechnie Foundation is delighted to endorse this book as an inspiring and practical resource for any organisation determined to strengthen and elevate how they engage supporters in their campaigns.

Millions of people want a better world. Non-profit and charity organisations spend a lot of time trying to engage them. Sometimes we do it well, and sometimes we get in our own way.

This book offers practical insights and tools to help put supporters at the heart of mobilisation and work across teams to successfully engage people and build communities that make real change possible.

What people are saying about this book

Every day in our work, we meet brilliant people across different disciplines who are striving to turn their mobilisation ambitions into reality — and this book meets that challenge head‑on.

Packed with smart tools and relatable, real‑world examples, it offers a clear and accessible bridge between communications, campaigns, and fundraising teams, helping organisations align their strengths and dramatically increase their impact. Most importantly, it reminds us to recognise supporters and local changemakers as whole people — true partners in the movement for change, not just audience segments or targets.

- Katie Roberts, CEO Sheila McKechnie Foundation